There was great excitement at the Sandton Convention Centre at the 2018 Liberty Radio Awards Gala Banquet. All the winners of the various categories were announced. The theme of the 2018 Liberty Radio Awards – “Raising the bar – celebrating those who inform and entertain us” strongly resonated in the announcement of the category winners.

“Competition in each category was extremely fierce this year,” says Lance Rothschild, CEO of the Liberty Radio Awards. “Nominees who were awarded finalist status had already shown excellence in their work, and the winners truly stood tall amongst their peers. It is really great to see the ongoing commitment to entertaining and informing listeners from radio professionals. I believe that this will go a long way to ensuring the future of radio as the primary media of choice in an increasingly competitive marketplace.”

Huge excitement greeted the announcement of the Station of the Year in each of the sectors – Campus, Community and Commercial (which included PBS this year). For a station to win this coveted award, the adjudication panel takes into account: The quality and depth of the station’s entries; the on-air innovation demonstrated by the station; Audience trends; Community Outreach; and the station’s focus on its target audience and whether it is meeting this audience adequately. The stations that took home the spoils and which have bragging rights for an entire year, won against extremely stiff opposition.

Killy Bacela, Divisional Director of Group Brand and Marketing at Liberty says: “The awards bear testimony to the fact that raising the bar and creating excellent radio is an imperative not only driven by radio but also through partnerships such as Liberty. The awards prove the important role radio plays in our country as it is more far-reaching than any other medium. It truly is a medium that celebrates the diversity in language, culture and the uniqueness of our nation. “