The millennial and Gen Z demographic has been driving the spending of the world for decades. With the latest pandemic, are theses generation holding back on spending or just redirecting their spending powers to more “meaningful” causes? Don’t forget about the influence of Gen Alpha on the next “cool” gadget or trend that they want their parents investing in for them.

Join us as we uncover practical tools that can be used to unlock commercial prospects for brands looking to reestablish their connections with the youth who are the influencers of today and the buyers of tomorrow.