Against a global backdrop of cancelled sports leagues, to maintain fan engagement, sports leagues have had to rethink their mode of delivery.

Esports and gamification presents new prospects for brands to engage with the youth, breathe new life into their marketing strategy and help revive one of the youths favourite pastimes.

In this session we will be discussing the trends around the growth of gamification and esports during this pandemic, why brands should consider these platforms in their marketing strategy and where the opportunities lie for brands to get involved.