In an unpredictable and rapidly changing world, consumers are increasingly needing and expecting to access products and services; seamlessly and consistently through different channels and touchpoints. The question of how organisations are tackling this complex demand was the subject of the most recent FutureProof event with Dimension Data in association with Business Day.
In the banking industry, similar to other industries, the added challenge to this demand is the need to anticipate consumers’ evolving behaviours and how the economic factors shaping the world are creating an impact on consumers. Retail banks, in particular, are very cognisant of the need to adapt their operating structures, adopt new workforce models and align technology in a highly accelerated manner.
In light of the developments around Covid-19; Group Managing Executive for Retail and Business Banking at Nedbank, Ciko Thomas revealed that the pandemic has had a significant impact on the business, impacting it operationally and financially, particularly in 2nd and 3rd quarters of 2020. However, he noted that the pandemic has prompted and helped the bank accelerate improvements and innovation in the business in general and customer experience in particular.
Technological advances have been one of the biggest enablers of convenience both during the pandemic and in the aftermath of the recent unrest both for the bank’s customers and employees. He went on to explain that technology is at the heart of everything they do. Nedbank recently announced that it was introducing a hybrid workforce model which will see a portion of staff working from the office or branch, a portion who will work remotely and another cohort who will follow a blended approach.
Another innovation from Nedbank, has been the introduction of the QR Code Cash Withdrawal feature on the ATMs. This feature was developed in response to customers wanting to be safe form possible Covid-19 surface infection. The feature allows a customer to capture a QR code on the ATM screen and have money dispensed that way without having to physically touch the ATM.
According to the NTT 2020 Global Customer Experience Benchmarking Report, which comprises of responses from 1,020 respondents across 13 industry sectors, and drawn from 79 countries in the Americas, Asia Pacific, Australia and New Zealand, Europe, and the Middle East & Africa; Customer Experience is a key strategic and growth driver for modern businesses especially in a rapidly changing and unpredictable world.
However, while customers expect a hyper-personalised and effortless experience from their service providers, poor strategic execution is thwarting progress. Although the majority of organisations polled in the study recognised customer experience as a clear differentiator, there is still much work required in this area with organisations needing to follow through on sentiment and ensure that customer experiences strategies are clearly formulated, managed and delivered.
The pandemic has accelerated the implementation of digital transformation strategies for most organisations with many of them looking towards Cloud as an enabler.
Nompumelelo Mokou, Dimension Data MEA Managing Director for Southern Africa, pointed out the extent to which technology has become pervasive throughout all our lives. Accompanying this technology is the need for a resilient and modern digital infrastructure.
According to Mokou, the past year has elevated customer experience and highlighted the necessity of it for business. The businesses that kept customer experience at their core during the pandemic managed to retain consumers whereas those who didn’t invest in customer experience had a decrease in retention.
To deliver business value through a hybrid customer experience – one that combines the online experience with a traditional bricks and mortar experience –requires finding the technology enablers, explained Ringo Naidoo, Practice and Solutions Head for Dimension Data MEA.
Head of Customer Experience at African Bank, Eloise Boezak said that the pandemic has revealed that no organisation is ever truly prepared when it comes to digital readiness. The pandemic has completely changed the way the bank connects with customers and supports its teams.
Digital readiness, she added, needs to consider the entire ecosystem and consider both those customers who are digitally savvy as well as those who still desire human interaction. African Bank has prioritised offering customers a seamless experience irrespective of the channel they wish to interact through. She went on to explain how the wellbeing of consumers and staff is vital to business and the need to build different models of connection to mitigate the loss people are currently or have experienced.
The 2020 NTT Global Customer Experience Benchmarking Report is available for download at www.dimensiondata.com
Stay tuned for the next event in the FutureProof Virtual Series