{"id":704,"date":"2021-09-09T07:50:52","date_gmt":"2021-09-09T05:50:52","guid":{"rendered":"https:\/\/arenaevents.africa\/events\/most-awards\/?p=704"},"modified":"2021-09-09T07:50:52","modified_gmt":"2021-09-09T05:50:52","slug":"all-the-winners-from-the-most-awards-2021-announced","status":"publish","type":"post","link":"https:\/\/arenaevents.africa\/events\/most-awards\/all-the-winners-from-the-most-awards-2021-announced\/","title":{"rendered":"All the winners from the MOST Awards 2021 announced!"},"content":{"rendered":"

Johannesburg, 8 September 2021<\/em>: The winners of the 12th<\/sup> MOST Awards<\/em> were announced during an online, live-streamed awards ceremony on 8 September 2021. AdColony<\/strong> was named as Media Owner of the Year<\/em> for a third time, while The MediaShop (Johannesburg)<\/strong> claimed its eighth Media Agency of the Year<\/em> Award.<\/em><\/p>\n

The Media Owner of the Year<\/em> and Media Agency of the Year<\/em> awards are sponsored by Mediology and Jacaranda FM respectively.<\/p>\n

The MOST Awards\u00a0<\/em>celebrate excellence in the media industry \u2013 from media owners across print, digital, cinema, broadcast and out of home (OOH) platforms, through to specialist and full-service media agencies \u2013 encouraging exceptional service delivery and healthy professional competition. Category winners were determined by their peers, with 2021 being marked by record industry voting. Freshly Ground Insights (FGI) conducted the industry-wide MOST<\/em> survey, with results reviewed by BDO.<\/p>\n

Individual and special award winners 2021<\/strong><\/p>\n

Nominations for the individual awards were made via an online survey, where respondents put forward their favourites. An adjudication panel of 13 industry professionals judged the nominations against specific criteria, for the prestigious individual Bell<\/em>, Shepherd, Legend and Rising Star <\/em>awards<\/em>.<\/p>\n

The Bell Award<\/em> honours an individual who, though not working for a media owner or agency, has made an exceptional contribution to the betterment of the media sector. This year, the recipient of the Bell Award<\/em> (sponsored by ViacomCBS Africa) is respected researcher, Beatrice Kubheka<\/strong>.<\/p>\n

The Shepherd Award<\/em> is awarded to someone who not only has a significant presence in the media industry, but also selflessly gives back to it. The recipient of this year\u2019s Shepherd Award<\/em> (sponsored by Arena Holdings) is Fahmeeda Cassim-Surtee<\/strong>, CEO of DStv Media Sales.<\/p>\n

CEO of Mediamark and AMASA Board Director, Wayne Bischoff<\/strong>, received the Media Owner Legend Award<\/em> (sponsored by The MediaShop). The Media Agency Legend Award<\/em> (sponsored by Mediamark) went to Merissa Himraj<\/strong>, MD of Wavemaker South Africa.<\/p>\n

The Media Owner Rising Star Award<\/em> (sponsored by Carat) was awarded to Skhumbuzo Mokoena<\/strong> of DStv Media Sales, while Jamie Norgarb<\/strong> of PHD received the Media Agency Rising Star Award <\/em>(sponsored by Black Media Outdoor).<\/p>\n

Brad Aigner, Managing Director of FGI says: \u201cThe quality of nominations for the Legend<\/em> and Rising Star<\/em> awards was phenomenal. It was very encouraging to see so many new names of up-and-coming young people in our industry being put forward.\u201d<\/p>\n

The Marketing Services Award<\/em> which recognises trade marketing excellence from media owners also received record industry support in 2021. The winner of this year\u2019s award (sponsored by Torque Media) is DStv Media Sales<\/strong>.<\/p>\n

DStv Media Sales<\/strong> also received the special Virtually Perfect Service Award<\/em> (sponsored by Nalesa Media) in recognition of the changing media sales environment as a result of the Covid-19 lockdown. The award looks to recognise a sales team that took a firm grip on \u2018business unusual\u2019 by making clients feel like it was \u2018business as usual\u2019 through the innovative and effective use of virtual practices.<\/p>\n

Category award winners 2021<\/strong><\/p>\n

Media Owners<\/em><\/strong><\/p>\n