{"id":806,"date":"2022-07-24T08:22:51","date_gmt":"2022-07-24T06:22:51","guid":{"rendered":"https:\/\/arenaevents.africa\/events\/future-of-media\/?p=806"},"modified":"2022-07-24T08:22:51","modified_gmt":"2022-07-24T06:22:51","slug":"register-the-true-meaning-of-brand-purpose","status":"publish","type":"post","link":"https:\/\/arenaevents.africa\/events\/future-of-media\/register-the-true-meaning-of-brand-purpose\/","title":{"rendered":"REGISTER | The true meaning of brand purpose"},"content":{"rendered":"

Brand purpose is the north star that defines a brand\u2019s reason for being. It\u2019s how a brand can exist beyond simply making money and generating profits.<\/p>\n

It\u2019s about the emotional connection brands have with their audience, from employees to suppliers, partners and consumers.<\/p>\n

Brands are increasingly expected to show their \u201chuman\u201d side, and social media has played a leading role in allowing them to tell their story by adopting a tone of voice aligned to direct consumer engagement.<\/p>\n

Having a narrative \u2014 a story that explains why a brand exists and how it is guided by a purpose \u2014 is becoming progressively important in an overcrowded marketplace. Sharing a clear vision with business partners and the media ensures everyone is aligned and on strategy.<\/p>\n

In an environment with numerous attention-grabbing distractions and opinions about what a brand is about, a shared narrative is critical.<\/p>\n

But has the word \u201cpurpose\u201d lost its true meaning and how do brands not only define theirs, but live up to it consistently?<\/p>\n

Join the Future of Media webinar to learn more about the value of a shared narrative and the necessity of finding a purpose that elicits consumer trust through sustainable ethics and transparency.<\/p>\n

Moderated by\u00a0Siya Sangweni<\/strong>, the panel will include:<\/p>\n