{"id":368,"date":"2020-05-22T09:02:15","date_gmt":"2020-05-22T07:02:15","guid":{"rendered":"https:\/\/arenaevents.africa\/events\/future-of-media\/?p=368"},"modified":"2020-05-22T09:02:15","modified_gmt":"2020-05-22T07:02:15","slug":"register-for-the-future-of-media-digitised-series-discussion-on-may-29","status":"publish","type":"post","link":"https:\/\/arenaevents.africa\/events\/future-of-media\/register-for-the-future-of-media-digitised-series-discussion-on-may-29\/","title":{"rendered":"Register for the \u2018Future of Media\u2019 digitised series discussion on May 29"},"content":{"rendered":"
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

Now is the time for media to adapt and thrive<\/strong><\/p>\n<\/div>\n

The Covid-19 lockdown is arguably one of the greatest setbacks the modern advertising industry has faced in the past 50 years. It\u2019s a nightmare no-one expected and the challenges for brands, at times, may feel insurmountable.<\/p>\n

Across the board, brands are having to protect supply chains, watch their sales territories go on lockdown, and worry about their brands collapsing completely.<\/p>\n

This is where advertising steps in. Now, more than ever, brands need to assert their identities by pushing the boundaries of creativity, because on the upside, this is a time when consumers are probably more engaged with media than they\u2019ve ever been, particularly online.<\/p>\n<\/div>\n

The opportunities for brands remain, but first, they need to understand how human behaviour is changing. There is still a lot of low-hanging fruit \u2014 and with a little innovation, brands will find them ripe for the picking.<\/p>\n

Brands that can weather the storms of disruption brought about by technology, globalisation and international pandemics, are those with a future.<\/p>\n

Join us online in the first Future of Media digitised series event, in partnership with Vodacom<\/a> and EziAds, where we\u2019ll delve deeper into advertising anthropology, trends and trendspotting, the changing ways of media consumption and consumer behaviour, as well as the adoption of tech in the new world.<\/p>\n

Panellists in the discussion, moderated by Pearl Sokhulu (MD, Vuma 103 FM) include Adam Gottlich (head of behavioural science, Standard Bank), Bronwyn Williams (trend translator and future finance specialist, Flux Trends), Chris Botha (group MD, Park Advertising), and Claire Luella Denham-Dyson (head anthropologist, Demographica).<\/p>\n

Date: May 29 2020
\nTime: 10am<\/p>\n<\/div>\n

Click here to register here\u00a0>>><\/a><\/h3>\n

Partners of the\u00a0Future of Media<\/i>\u00a0digitised series include Everlytic<\/a>, Proudly SA<\/a>, The MediaShop<\/a> and WAN-IFRA<\/a>.<\/p>\n

For more information about partnering, speaking, or to register for the\u00a0Future of Media<\/i>\u00a0digitised series, contact Jade Fleishman on\u00a0fleishmanj@arena.africa<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Now is the time for media to adapt and thrive […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/arenaevents.africa\/events\/future-of-media\/wp-json\/wp\/v2\/posts\/368"}],"collection":[{"href":"https:\/\/arenaevents.africa\/events\/future-of-media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arenaevents.africa\/events\/future-of-media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arenaevents.africa\/events\/future-of-media\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arenaevents.africa\/events\/future-of-media\/wp-json\/wp\/v2\/comments?post=368"}],"version-history":[{"count":1,"href":"https:\/\/arenaevents.africa\/events\/future-of-media\/wp-json\/wp\/v2\/posts\/368\/revisions"}],"predecessor-version":[{"id":369,"href":"https:\/\/arenaevents.africa\/events\/future-of-media\/wp-json\/wp\/v2\/posts\/368\/revisions\/369"}],"wp:attachment":[{"href":"https:\/\/arenaevents.africa\/events\/future-of-media\/wp-json\/wp\/v2\/media?parent=368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arenaevents.africa\/events\/future-of-media\/wp-json\/wp\/v2\/categories?post=368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arenaevents.africa\/events\/future-of-media\/wp-json\/wp\/v2\/tags?post=368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}