Vodacom has committed itself as the joint headline partner of the Future of Media Conference which will take place on 23 July 2020 in Parktown, Johannesburg.\u00a0 The conference is set to attract the country\u2019s leading marketing, branding, media and advertising strategists as they engage on various aspects affecting the industry today, including how the tech-evolution has changed the industry.<\/p>\r\n
This is the first year that South Africa\u2019s largest telecommunications company, Vodacom, has come onboard as a joint headline partner for the Future of Media event.<\/p>\r\n
Abey Mokgwatsane, Managing Executive for Brand Marketing and Communications at Vodacom believes the partnership is more evident than many may initially consider.<\/p>\r\n
\u201cOn the face of it, Facebook and Google may appear as the predominant means to access a digital audience, however we at Vodacom believe, in an overwhelmingly mobile market like South Africa, before making such a claim we must weigh them against a mobile media offering,\u201d he says. \u201cAs a Telco primarily, the assumption is always that Vodacom will play second or third fiddle in any digital play. This assumption, however, does not take into consideration Vodacom\u2019s own ubiquitous presence in the market, whether as a Telco or mobile technology company.\u201d<\/p>\r\n