Organisers of the 2020 Future of Media Conference have announced that Patrick Hanlon, international expert in the psychology of branding and best-selling author is confirmed as a guest speaker at the event. The Conference is set to attract the country\u2019s leading marketing, branding, media and advertising strategists as they engage on various aspects affecting the industry today, including how the tech-evolution has changed the industry. The Future of Media Conference will take place on 23 July 2020, in Parktown Johannesburg.<\/p>\r\n
Considered by many as the \u201cCharles Darwin of branding\u201d, Hanlon has gained global recognition for his work that centres around the construct of \u2018brands as belief systems\u2019 where social communities are built around a brand\u2019s personality and ideals.\u00a0 He has worked with clients including Google, Experian, Shopify, American Express, PayPal, Mondelez, Levi\u2019s, Australian Wool Board (Woolmark), Upworthy, Kraft Foods, STAMBA Superfoods, Johnson & Johnson, Yum!, the United Nations, and start-ups including Brave, Hex and JackThreads.<\/p>\r\n
Hanlon is the author of Primal Branding<\/em> (2006) and The Social Code<\/em> (2015), which are considered required reading at organisations including YouTube. Primal Branding<\/em> is also taught at numerous tertiary institutions across the globe. Hanlon is featured as a subject matter expert in the 10-episode TV documentary series The Kennedy Files<\/em> (2016) from Aspyr Media. \u00a0He is the founder and current CEO of Primalbranding.co – a global brand and strategic innovation practice for \u2018billion dollar brands and those who want to become billion dollar brands.\u2019<\/p>\r\n About his participation at the Future of Media Conference, Hanlon says: \u201cJoburg is the centre of Africa\u2014every major corporation has headquarters there\u2014and the future of media will probably happen there first. So it\u2019s important to know what\u2019s coming. It\u2019s probably not what you\u2019re imagining!”<\/p>\r\n The Future of Media Conference is presented in partnership with Vodacom, and the line-up will be announced in due course. Additional information about previous Future of Media events can be found on the event website:\u00a0 www.quicklink.co.za\/fom<\/a><\/p>\r\n