Sometimes it’s easy to forget how wonderful our country is, and how amazing we – as South Africans – can be. It’s often much easier to look at our flaws (which we should), but we need to create a perspective that lets us build a culture of ‘we cans’ rather than saying ‘we can’t’.
While we may be at the most southern tip of Africa and geographically remote from the US, Europe and Asia, it certainly does not mean that we’re removed from the competitive arena. Indeed, we’re a deeply innovative, resourceful nation because necessity has made us so. We face challenges that are unique: which other countries have eleven official languages, for a start?
Our challenges make us different; they give us an opportunity to build character, develop resilience, and bond diverse communities and cultures by celebrating success.
South Africa has won the Rugby World Cup three times. Zozibini Tunzi was crowned Miss Universe. Sho Madjozi is rocking the international music scene. Black Coffee is one of our most influential music exports. Trevor Noah is a local boykie flying the SA flag on US soil. The world’s first 3D-printed middle-ear implant was performed at Steve Biko Academic Hospital. Our netball Proteas won the Africa Cup.
Our sports stars hold world records. Our universities do ground-breaking research. Our chefs are celebrated across the world. Our medical advances pave the way for improving health for people of all nations. Our artists are giving the rest of the world a welcoming taste of Africa. Our technology sector sets trends for other countries to follow. Our entrepreneurs breathe life into the economy in ways that surprise us on a daily basis.
Actors, musicians, engineers, doctors, sportspeople, dancers, artists, scientists, business leaders, society leaders, entrepreneurs, futurists…they add the shine to what is an amazing country, with the potential to be a winning brand: South Africa.
We invite you to join us online for the Future of Media digitised series in partnership with Vodacom and EziAds, as our panel of experts in media and advertising speak about how to innovate and use available media channels (traditional, social, and digital) to energise our biggest brand: South Africa.
Panellists in the discussion moderated by Siya Sangweni (Brand Manager at CliffCentral.com) include:
- Brent Lindeque – Editor in Chief, Good Things Guy
- Happy MaKhumalo Ngidi – Marketing and Communications, Proudly SA
- Jaun Pienaar – Co-Founder, ApexMedia
- Nwabisa Makunga – Editor, Sowetan
Date: 09 July
Topic: Energising our Biggest Brand – South Africa
To register, click here>>>
Partners of the Future of Media digitised series include Everlytic, Proudly SA, The MediaShop and WAN-IFRA.