Over the past 4 months, the Financial Mail Redzone has tapped into the minds of some of SA’s finest marketers about marketing in a ‘new normal’. We’ve looked at how strategies have changed and what’s been required to pivot with success. Currently, as we all know, there is a lot on the line for CMO’s and what the future holds is the next big question.
The one thing 2020 has taught us is that change needs to be embraced and how we adapt needs to be faster than ever. New marketing challenges have come to the forefront, and new future plans have been developed. However, what does this future look like for marketers? How do we strategize correctly short-term? Do long term strategies even exist anymore?
Join the Financial Mail Redzone in discussion with some of SA’s top CMO’s alongside TILT CCO Arye Kellman to answer these questions.