The youth have a drive for new ideas, and are willing to adapt to change, which makes them catalysts for transformation.

With the world in its current state, young people don’t expect schools to make them more active and well-rounded citizens, but rather to be ready to face the future on a personal and professional level.

In order for youth creativity to change their current situation and to prepare for the future, it is clear that wide-scale improvements to education systems and trends, and traditional skills acquisition across the board are needed.

This conversation will provide brands with the tools to understand and confront societal issues when educating and employing the youth, respond to the new generations specific learning skills and give insights into what young people think is needed to turn trends into brands.