TBWA\South Africa has been awarded the Overall Agency of the Year at the 2022 FM AdFocus Awards.

Since their inception in 1990, the FM AdFocus Awards have established themselves as the leading platform for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen.

This year’s FM AdFocus Awards winners are:

  • Small Advertising Agency of the Year: Rapt Creative
  • Medium Advertising Agency of the Year: Grid Worldwide
  • Large Advertising Agency of the Year: TBWA\Hunt\Lascaris
  • Group Agency of the Year: TBWA\Group
  • Public Relations Agency of the Year: Razor PR – an M&C Saatchi company
  • Specialist Agency of the Year: Levergy – M&C Saatchi Sports & Entertainment
  • Network Media Agency of the Year: PHD Media South Africa
  • Partnership of the Year (sponsored by IAS and Scopen): TBWA\South Africa & MTN
  • African Impact Award: TBWA\South Africa
  • Transformation Award: Nahana Communications Group
  • Adaptability Award: Happy Friday
  • Student of the Year:
    • Winner — Angelina Faria
    • Finalist — Robyn Burger
    • Finalist — Lisa Black
  • Lifetime Achievement Award: James Barty and Alistair King
  • Industry Leader of the Year: Fran Luckin, Grey South Africa
  • Shapeshifter: Mukondi Kgomo and Nkgabiseng Motau, Think Creative
  • Overall Agency of the Year: TBWA\South Africa

The winner of the FM Creative Challenge is OnlyKind for its seismic blasting ad for Marine Dynamics. The Creative Challenge was developed to encourage young creatives in agencies to connect brand messaging with current news events and headlines, showcasing the power of print in effective advertising. Entries are judged according to three criteria: concept, design and business relevance.

Speaking at the awards, 2022 FM AdFocus Awards jury chairperson Faheem Chaudhry commented that the agencies that won AdFocus this year did not just survive but recorded one of their most successful years in history, growing their businesses way beyond the constraints thrown at them.

“The agencies who took top honours this year didn’t just harness the power of creativity for their clients. They also applied it to their own businesses and their strategies for their culture and their people. They fully embraced the transformational power creativity has, and leveraged it during a period of heightened challenge and difficulty,” he said.

Congratulating all those agencies that bounced back in spectacular fashion this year, Chaudhry said the awards are hard fought for, and richly deserved.

“To those who came up short tonight, please don’t be discouraged as the role you have played in flying the creative flag on its own deserves massive credit.”

Image source: FM AdFocus Awards